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    Strategic plan 2024-29

    Our Strategic plan sets out bold strategic goals to guide our work for the next five years.

    After a decade of primary prevention work in collaboration with our valued government partners and stakeholders in the sector, the plan builds on these foundations and clarifies how we will work toward our vision, and sets clear, measurable outcomes that will indicate our success.

    Our vision

    An Australia where women and their children live free from all forms of violence.

    Our role

    To stop violence before it starts.

    We are Australia’s leader in the primary prevention of violence against women.

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    Strategic plan 2024-29

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    This is the full Strategic plan, which provides a detailed explanation of who we are, what we do, and why we do it.

    Goal 1: Growing knowledge

    We’ll know that we have been successful when we grow primary prevention knowledge.

    We will do this by building, sharing, and connecting organisations, communities and governments to the knowledge and evidence they need to support change.

    Goal 2: Inspiring action

    We’ll know that we have been successful when we inspire action on gender equality.

    We will create transformation in society by inspiring (and supporting) organisations, communities and governments to take evidence-based action that we know works.

    Goal 3: Leading for impact

    We’ll know that we have been successful when we model inclusive leadership. We will lead, coordinate, and collaborate with organisations, communities and governments to amplify our impact.

    Goal 4: Strengthening performance

    We’ll know that we have been successful when we thrive as an organisation. Being a thriving, high-performing, values-led organisation means we are best able to support our partners and pursue our ambitious vision.