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MIMCO launches reusable face masks to help address the disproportionate impacts on women exacerbated by COVID-19

September 23, 2020 / Our Watch media

In this article

MIMCO is proud to continue its partnership with Our Watch, with 100% of all profits from sales of MIMCO’s new Reusable Face Masks continuing to support Our Watch’s work to prevent violence against women.

MIMCO face mask
The MIMCO Reusable Face Mask (RRP: $14.95)

To date, MIMCO has raised over $1,134,000 for Our Watch – a national leader in the primary prevention of violence against women and their children in Australia.

Research conducted by the Australian Institute of Criminology in May 2020 has confirmed that for many women, the COVID-19 pandemic has coincided with the onset or escalation of domestic violence and abuse.

MIMCO’s Managing Director, Sarah Rovis, acknowledged that times of crisis can magnify and reinforce disadvantage and has called on the community to join MIMCO and #bepartofthechange.

‘We acknowledge that times of crisis can magnify and reinforce disadvantage, particularly for women who may not have a safe space to call home. It is imperative at times like these to continue to share the Our Watch message and support their work in this space’.

Rovis added, ‘In addition to providing the community with a reusable face mask to assist with slowing the spread of Coronavirus, this initiative and MIMCO’s ongoing partnership with Our Watch ensures the conversation around gender equality continues and I urge you all to be part of the change’.

Our Watch Chief Executive Officer, Patty Kinnersly, said the organisation is proud of its partnership with MIMCO.

‘Given COVID-19 has exacerbated existing social inequalities that have disproportionately affected women and has led to an increase in violence against them, work to advance gender equality to prevent violence against women and their children has never been more important.

‘With MIMCO’s ongoing support, Our Watch has been able to continue its work with national sporting organisations, workplaces, schools, the media, individuals, and all levels of government to embed gender equality everywhere we live, learn and play.’

Crafted using 100% Australian organically-grown cotton for the inner and outer layers and 100% polyester, with antibacterial and water-repellant properties for the middle layer, the MIMCO Reusable Face Mask is available in one size and features adjustable ear loops for maximum comfort and coverage.

The MIMCO Reusable Face Mask (RRP: $14.95) will be available at mimco.com.au from Tuesday 22 September.

For more information on the MIMCO x Our Watch partnership, visit mimco.com.au/Our-Watch.

Media contact

Saraya Musovic, Senior Media and Communications Advisor (saraya.musovic@ourwatch.org.au or 0448 844 930) or media@ourwatch.org.au

*If you cover this story, or any story regarding violence against women and children, please include the following tagline:
“If you or someone you know is impacted by sexual assault, family or domestic violence, call 1800RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au. In an emergency, call 000.”

To access guides for reporting about violence against women and their children, visit Media Making Change.

About Our Watch

Our Watch is a national leader in Australia’s work to stop violence against women and their children before it starts. The organisation was created to drive nation-wide change in the practices, norms and structures that lead to violence against women and children.

Find out more about our work to end violence against women in Australia.

The evidence
Woman holding baby.