July 5, 2019 / Our Watch media team
Last month saw unprecedented recognition for Our Watch’s social marketing campaigns and a great reception for the Our Watch Award for Excellence in Reporting on Violence Against Women and Children at the Walkley Mid-Year Celebration.
Our Watch’s campaign encouraging bystanders to take action titled Doing Nothing Does Harm was shortlisted for an international Cannes Lion award in the Social Behaviour & Cultural Insight category. In a field of more than 2,000 entrants, only 12 candidates from Australia made the shortlist, and Our Watch sat alongside entries by the United Nations, Netflix and Nike.
Doing Nothing Does Harm was also nominated for Media Campaign of the Year and the Mumbrella Award for Insight at the 2019 Mumbrella Awards for media and marketing.
From the other side of the judging panel, last month saw Our Watch present its Award for Excellence in Reporting on Violence Against Women and Children in its debut at the Walkley Mid-Year Celebration.
The award celebrates journalism that contributes to a deeper community understanding of violence against women, its drivers and the work of prevention to stop violence before it starts.
Addressing a crowd comprised of senior dignitaries and emerging talent from the Australian media, Our Watch CEO Patty Kinnersly said:
“The Our Watch Award acknowledges excellence in reporting on violence against women and children because good reporting can be the difference between a woman staying silent, or having the courage to disclose the abuse she’s suffering.
“It can be the difference between a perpetrator feeling like he’ll keep getting away with abuse, or seeing behaviour like his condemned.
“And it can be the difference between the public accepting gendered violence as ‘just the way things are’ or understanding that it’s preventable, and we all have a role to play in ending it by promoting, normalising and celebrating gender equality.”
The winner of the award was Sarah Dingle and the Background Briefing Team at the ABC’s Radio National for ‘Australia On Trial’, and finalists were Carla Hildebrandt of the Mandurah Mail, for ‘Heartbreaking and frustrating’: Investigation into Peel domestic violence’ and Lisa Martin of The Guardian Australia, for ‘Navy shame’.
A number of the other awards presented on the night rewarded work related to gender equality, gendered violence and intersectionality.
Our Watch Fellow and previous Our Watch Award recipient, Sherele Moody was nominated for the Women’s Leadership in Media Award for her Red Heart campaignthat tracks women and children killed around Australia on a map published on Facebook.
The team from ABC 7.30 were nominated for ‘#MeToo in The Australian Greens.’ The winner of the Women’s Leadership award was The Guardian’s Melissa Davey – who is a member of the Our Watch Media Advisory Group – for ‘The investigation into Dr Gayed‘.
The Media Diversity Australia award was presented to You Can’t Ask That – an ABC program that has in the past featured Our Watch survivor advocate and Ambassador, Dr Ann O’Neill.
Ms Kinnersly concluded her address on the night by reflecting on the power of journalists, reporters and editors to shape and direct the public narrative on violence against women, calling media the ‘omnipresent setting’ that reaches all Australians.
“I look forward to another year collaborating closely with Australia’s media, as we work together toward a gender equal world where there is no more violence to report on,” Ms Kinnersly said.
Laurelle Keough, Manager, Media and Communications: 0448 844 930 or firstname.lastname@example.org
If you cover this story, or any story regarding violence against women and children, please include the following tagline:
If you or someone you know is impacted by sexual assault, family or domestic violence, call 1800RESPECT on 1800 737 732 or visit www.1800RESPECT.org.au. In an emergency, call 000.
To access guides for reporting about violence against women and their children, visit Media Making Change.