Quick escape

The Line

Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers.
 
The Line encourages young people to develop healthy and equal relationships, and to reject violence.

The campaign’s long-term goal is to prevent violence against women and their children by addressing the drivers of violence against women: condoning of violence against women, men's control of decision-making and limits to women's independence; stereotyped constructions of masculinity and femininity and disrespect towards women and male peer relations that emphasise aggression. 

Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others.

The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.

You can't undo violence campaign


Click here for audio description version of the video.

The "You can't undo violence" campaign is for young people and the message is clear: if you hurt someone, you cross the line. And if you cross the line, it can’t be undone. Everyone will know what you did. 

The ad campaign defines, through ‘indelible marks’, the behaviours that cross the line. It shows that violence can take many forms beyond physical violence including sexual violence, emotional abuse, controlling behaviours and victim-blaming.

The campaign launched across digital channels on 28 September 2015, and also appeared in cinemas and high foot-traffic areas for young people. 

Find out more at The Line website – including how to talk to someone about the campaign.

Launch of The Line for 2015

Our Watch officially launched The Line on 8 May 2015. This included launching The Line'new website and releasing a summary of national research that provides insights into the attitudes of young people in Australia. 

Partners and Ambassadors

The Line is proud to be a partner with the AFL Players’ Association.

The Line’s Ambassadors are:

Marcus Bontempelli – AFL player with the Western Bulldogs 
Shaun Burgoyne – AFL player with the Hawthorn Hawks

AFL star Marcus Bontempelli
"More voices across the community means there’s more opportunities to stop violence against women."



AFL star Shaun Burgoyne
"We need to stop women being hurt, controlled and killed – we need to change our attitude towards women, and we need to change our culture."

Research

Our Watch commissioned independent research in 2014 to inform The Line campaign. A summary of the research was released on 8 May 2015. Download a copy of the report here.

The research found that:
  • Young people are struggling to work out what respectful, healthy and equal intimate relationships look like.
  • Gender stereotypes are having a significant negative impact on young people’s expectations and behaviours when it comes to intimate relationships. For example, many young men think that being masculine means they need to show physical strength, control others, or tell their partners what to do. 
  • Some young people have disturbing attitudes that justify, and could lead to, violent and controlling behaviours. For example:
    • 1 in 3 young people don’t think that exerting control over someone else is a form of violence.
    • 1 in 4 young people don’t think it’s serious when guys insult or verbally harass girls in the street.
    • 1 in 4 young people don’t think it’s serious if a guy, who’s normally gentle, sometimes slaps his girlfriend when he’s drunk and they’re arguing.
    • 1 in 4 young people think it’s pretty normal for guys to pressure girls into sex.
    • 15 per cent of young people think it is ok for a guy to pressure a girl for sex if they’re both drunk.
    • More than one quarter of young people think it’s important for men to be tough and strong.
    • 16 per cent of young people think that women should know their place. 
  • Social media is playing a central role in young people’s relationships; actions are being played out publicly, and previously unacceptable behaviours offline become easier to do online. This is giving young people even less opportunity to learn to understand and negotiate respectful, healthy and equal relationships.
  • Many parents are not talking to their children about the issues, it’s not being consistently covered in the education system, and community leaders are not guiding young people.

Other research:

Media

New research shows need to challenge violence supportive attitudes among youth Media release, 8 May 2015
Jo Stanley and AFL Players’ Association join The Line campaign to prevent violence against women Media release, 10 August 2015 
You don’t have to be the big, tough, aggressive guy all the time Mamamia, Luke Ablett, 26 May 2015
Stopping violence is a matter of life or death Herald Sun, Jo Stanley, 21 August 2015
Too many young men with negative attitudes to sex and violence, survey finds – Elissa Doherty, Herald Sun
Challenging the violence supportive attitudes of our young people – editorial by The Line’s Ambassador, Luke Ablett, news.com.au
Could Having This Difficult Discussion Save Your Kids’ Lives? – Mum’s Lounge
Let’s foster a world of freedom for our girls – Be a Fun Mum
We need to talk…to our kids about respectful relationships – Tackle Nappy and Daddybloggers.com.au 

Media enquiries

For enquiries or further information contact Hannah Grant at Our Watch: mobile 0448 844 930, email Hannah.Grant@ourwatch.org.au  

If you cover The Line, Our Watch or any story about violence against women and children, include the following tagline:

“If you or someone you know is impacted by sexual assault, domestic or family violence, call 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000. For more information about a service in your state or local area download the DAISY App in the App Store or Google Play.”

Engage

Find out more and engage with The Line.
Facebook – The Line (for young people up to 20 years)
Instagram – theline_au
If you are aged 21 and over, engage with Our Watch on Facebook.