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The Line

Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers.
The Line encourages young people to develop healthy and equal relationships, and to reject violence.

The campaign’s long-term goal is to prevent violence against women and their children by addressing the drivers of violence against women: condoning of violence against women, men's control of decision-making and limits to women's independence; stereotyped constructions of masculinity and femininity and disrespect towards women and male peer relations that emphasise aggression. 

Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others.

The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.

Launch of The Line  

Our Watch officially launched The Line on 8 May 2015. This included launching The Line'new website and releasing a summary of national research that provides insights into the attitudes of young people in Australia. 

Partners and Ambassadors

The Line is proud to be a partner with the AFL Players’ Association and has a range of other Ambassadors’ representing the campaign. A full list of these can be found here. 


Our Watch commissioned independent research in 2017 to measure attitudinal changes of young people (aged 12-20) and 500 parents from September 2015 to May 2017.

The research report provided a snapshot of key findings from The Line’s May 2017 evaluation survey of its You Can’t Undo Violence campaign (Wave 5 survey) with survey data compared against the initial September 2015 evaluation survey (Benchmark survey). 

A summary of the research was released on 6 December 2017. Download a copy of the report here. 

The research found that:
  • When comparing the findings of the Benchmark survey in 2015 with the 2017 evaluation survey results, there has been a number of positive shifts in young people’s attitudes when it comes to sex, dating and relationships. 
  • More young people know that it’s not a girl’s fault if she is sexually harassed or disrespected, regardless if she’s had drink or what clothes she chooses to wear.
  • Nine in ten young people don't think it's ok for guys to put pressure on girls for sex. 
  • However, some young people are still struggling to work out what respectful, healthy and equal intimate relationships look like. 
  • There are still some concerning attitudes  around sexual consent and pressure for sex with almost 60 per cent of young people believing that is a guy wants to have sex with a girl, it is up to the girl to make it very clear she does not want to. 
  • Nearly a quarter of young men believe males who take on a more dominant role in a relationship, gain more respect from their friends. 
  • Parents also held some concerning views including more than 1 in 10 parents (13%) believe that it is not manly for a male to express his feelings, consistent with 2015 findings. 
  • Parents' confidence is growing in discussing things like sexual consent, violence and disrespect with their children. Parents who recognised the campaign had higher confidence levels (96%) to discuss topics relating to healthy relationships with their child, compared to 89% for those who did not recognise the campaign.’ 

Other research:


Media enquiries

For enquiries or further information contact Nicola Weston at Our Watch: email Nicola.Weston@ourwatch.org.au  

If you cover The Line, Our Watch or any story about violence against women and children, include the following tagline:

“If you or someone you know is impacted by sexual assault, domestic or family violence, call 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000. For more information about a service in your state or local area download the DAISY App in the App Store or Google Play.”


Find out more and engage with The Line.