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MIMCO Partnership

Our Watch partners with retailer MIMCO to prevent violence against women and their children before it starts, through challenging its drivers – gender inequality and restrictive gender stereotypes. 
The three-year commitment will see MIMCO release seasonal capsule collections with 100% of all profits going towards education tools to help end violence against women and children.
Khadija Gbla holding a MIMCO Our Watch pouch.
Khadija Gbla

To launch the partnership, MIMCO designed three pouches embossed with powerful words; ‘Inspire’, ‘Empower’ and ‘Respect’. The designs were crafted in generous collaboration with print designer Karolina York. MIMCO will continue to release capsule collections, you can see details here

Watch this video with Our Watch ambassadors Rosie Batty (family violence activist), Jo Stanley (radio personality) and Khadija Gbla (human rights activist) with artist and campaign supporter Sarah Staunton (Pen Hearts Paper) as they share their messages of empowerment. 

With the funds raised by MIMCO, Our Watch will develop a new parent toolkit and children’s book to help the next generation of Australians foster equality, value individuality and develop respectful relationships. 

The MIMCO x Our Watch products are available in MIMCO, David Jones and Myer stores nationally or online at mimco.com.au. For stockist details please call 1800 994 340.