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Our Watch proud to support AFL Women's All Star Match

September 02 2016 By Rebecca Hyde, Acting Media Manager

Our Watch and the AFL are working together to promote and celebrate the role that Australian women play in sport through creating opportunities for women and girls to play Australian Rules Football. The partnership also endorses the newest crop of sporting role models the code will produce in the lead up to the 2017 launch of National Women’s League.

“Our Watch is proud to support the AFL Women’s All Star Match on 3 September, bringing together the best female footy players from across Australia” said Mary Barry, Our Watch Chief Executive Officer.

“Acknowledging the important role women play in sport and our communities helps to create a more fair and safe environment for men and women.

“It is a privilege to support the AFL Women’s match today and to cheer on our next crop of AFL stars.

“Women must feel welcome and be treated equally to men - on the field, in the club room and in the boardroom. Our Watch believes that the Women’s All Stars Match is a fantastic step toward achieving this goal.”

Ms Barry said, “Sport is important because it has an influence way beyond the field it is played on. Providing opportunities and pathways for young women and girls to play AFL at an elite level normalises the role that women play in our sport. Gender equality is at the core of healthy, respectful relationships.”

Ms Barry welcomed the opportunity to promote and celebrate women in sport.

“While more women are participating in sport than ever before, barriers still exist, including negative stereotypes, fewer opportunities to participate and harassment. The majority of teenage girls in Australia report little or no exercise,” she said.

“Seeing is believing – making women’s sport more visible for Australian girls is key to increasing participation. It’s time to showcase more female athletes so Australian girls have role models to aspire to.”

Players will represent Melbourne and the Western Bulldogs and are competing for the Hampson - Hardeman Cup, named in recognition of female football pioneers Barb Hampson and Lisa Hardeman, who developed the first women's championships in 1998. Saturday’s match is the final women’s exhibition match for the year before the inaugural national women’s league kicks off in February 2017.

Tune in to the AFL Women’s match on Saturday 3 September, televised live nationally on the Seven network and streamed live at afl.com.au, or head to Whitten Oval – entry is free.

The Sports Engagement Program was established by Our Watch in 2015, in partnership with the Commonwealth Government’s Department of Social Services to build the capacity of sporting organisations to take action to prevent violence against women and their children.

Media contact

For enquiries or further information: Rebecca Hyde, Our Watch, email Rebecca.hyde@ourwatch.org.au

*If you cover this story, or any story regarding violence against women and children, please include the following tagline:

“If you or someone you know is impacted by sexual assault, domestic or family violence, call 1800RESPECT on 1800 737 732 or visit 1800RESPECT.org.au. In an emergency, call 000. For more information about a service in your state or local area download the DAISY App in the App Store or Google Play.”

About Our Watch 

Our Watch’s (previously the Foundation to Prevent Violence against Women and their Children) purpose is to raise awareness and engage the community in action to prevent violence against women and their children.
Our Watch was conceived of and brought into existence in 2013 by the Commonwealth of Australia and the State of Victoria. The Northern Territory, South Australian, Tasmanian governments have also since become members of the organisation.
Our Watch’s work derives from the government’s commitment to the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and gives expression to many of the activities in the Second Action Plan 2013–2016 – Moving Ahead.