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MIMCO’s renewed commitment to Our Watch set to deliver leadership program to help prevent violence

February 27 2019 By Our Watch

Our Watch and MIMCO are proud to announce their renewed partnership.

MIMCO X Our Watch Image

Now in its fourth year, the partnership will see MIMCO release its annual MIMCO x Our Watch capsule collection, with 100 per cent of all profits directly funding the development of resources that promote women’s independence and decision-making. 

Launching nationally on Thursday 28 February, the two-part Our Watch collection features a tech case and t-shirt, encouraging the community to #bepartofthechange and ensure the conversation around equality continues.

With the aim to further shift away from gender-driven violence and in line with this year’s International Women’s Day theme of ‘More Powerful Together’, MIMCO’s donation will enable Our Watch to initiate and run a series of programs for young women to develop and consolidate their leadership skills, confidence and abilities, allowing them to be recognised broadly as the leaders that they are or can be within the community. 

MIMCO’s Managing Director, Sarah Rovis, said she is proud to be driving the MIMCO x Our Watch partnership and is humbled by the support the campaign has received since its inception in 2016. 

‘As a collective, we have proudly raised over $700,000 for Our Watch to invest in research and develop programs to help drive equality across the board. MIMCO’s renewed commitment will now allow women of influence to provide young women with personable, practical and interactive coaching, which will ultimately encourage and equip them with the abilities to promote themselves and use and value their own voices in all aspects of life’ 

‘The statistics are frightening and the reality is, this partnership and the work Our Watch undertake is of great importance to all women, including our customers, stakeholders and own team’, Rovis concluded. 

Our Watch Chair, Natasha Stott Despoja AM said the organisation is proud to partner with MIMCO to help drive nation-wide change and is grateful for the support of the broader MIMCO community for providing the ability to spearhead this through the development of a new leadership program for migrant and refugee young women.

‘MIMCO’s support of Our Watch demonstrates an understanding that promoting women’s independence, leadership and decision-making in public life and relationships can help reduce the gendered drivers of violence against women.

‘We are grateful to MIMCO for helping us support young women who are leaders in their communities, and create more opportunities for others to become leaders too.'

The MIMCO x Our Watch ‘Inspire Hard Case’ (RRP $99.95 – $109.00) and MIMCO x Our Watch T-Shirt (RRP $49.95) will be available in MIMCO boutiques, selected David Jones and Myer locations and at mimco.com.au from Thursday 28 February.

For more information on the MIMCO x Our Watch partnership, visit mimco.com.au/Our-Watch